Privacy policy

Privacy Policy & Privacy Notice

Effective Date: 3/1/2026

At Birmingham Breastfeeding, we care deeply about the moms and families we serve. Your trust means everything to us — including how we protect your personal and health information.

This Privacy Policy & Privacy Notice explains what we collect, how we use it, how it’s protected, and the rights you have regarding your information.

As a provider of durable medical equipment (DME), we follow confidentiality and information-handling practices consistent with healthcare privacy standards and responsible business operations.

1. Information We Collect

We collect only the information necessary to support your order, insurance coordination (when applicable), and customer service.

This may include:

  • Name, email address, and phone number
  • Billing and shipping addresses
  • Order details and purchase history
  • Information shared through forms, messages, or checkout notes
  • Non-identifiable browsing data (cookies, analytics, Shopify tools)

Health Information (When Applicable)

If you are ordering a breast pump through insurance or provide health-related information (such as pregnancy details, prescription information, or provider information), that information may constitute Protected Health Information (PHI).

Important:
No medical or feeding-related information is stored within Shopify.

Health-related information is collected and maintained only within secure, HIPAA-compliant systems separate from this online store.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your order
  • Verify insurance eligibility (if applicable)
  • Coordinate with prescribing providers (if applicable)
  • Submit claims to insurance carriers (if applicable)
  • Communicate with you about your purchase
  • Ship your items and provide customer support
  • Improve our website and customer experience
  • Maintain safe and organized business operations
  • Comply with applicable legal and regulatory requirements

We do not sell or rent your information.

3. HIPAA Compliance & Health Information

When we receive health-related information in connection with DME services, we handle that information in accordance with the Health Insurance Portability and Accountability Act (HIPAA), as applicable.

Protected health information may be used or disclosed only for:

  • Treatment coordination
  • Payment and insurance billing
  • Healthcare operations
  • Legal or regulatory requirements

Health information is:

  • Stored securely
  • Accessed only by authorized personnel
  • Transmitted using secure methods
  • Maintained in HIPAA-compliant systems

A full Notice of Privacy Practices describing patient rights under HIPAA is available upon request.

4. How We Protect Your Information

We take your privacy seriously. Your information is:

  • Stored securely
  • Accessed only by authorized personnel
  • Used only for legitimate business and operational purposes
  • Protected through Shopify’s secure platform and industry-standard safeguards
  • Maintained under internal confidentiality practices

We implement administrative, technical, and physical safeguards designed to protect personal and health information from unauthorized access or disclosure.

5. Sharing Your Information

We only share information when necessary to complete your order or operate our business, including:

  • Shopify (our website host)
  • Payment processors
  • Shipping carriers
  • Insurance carriers (if applicable)
  • Prescribing providers (if applicable)
  • Authorized distributors or fulfillment partners who ship your breast pump
  • HIPAA-compliant service providers assisting with business operations

These partners receive only the information necessary to perform their services.

We do not allow third parties to use your information for their own marketing purposes.

6. Data Retention

We keep customer and patient records only as long as necessary to:

  • Fulfill orders
  • Provide support
  • Meet legal, regulatory, and business requirements

When information is no longer required, it is securely deleted or anonymized.

7. Your Rights

You may:

  • Request access to your personal information
  • Ask us to update or correct your information
  • Request deletion of certain information, when permitted by law
  • Unsubscribe from marketing emails at any time

If we maintain protected health information about you, you may also have rights under HIPAA to:

  • Access your health information
  • Request corrections
  • Request restrictions on certain disclosures
  • Request confidential communications
  • File a privacy complaint

To make a request, please contact us using the information below.

8. Cookies & Website Analytics

Our website uses cookies and analytics tools through Shopify to help the site function smoothly and improve your experience.

You can adjust your cookie settings through your browser at any time.

9. Third-Party Services

Our online store is hosted on Shopify, which may collect technical information such as IP address, device details, and browsing activity as part of normal website operation.

No medical or feeding-related information is stored within Shopify.

Health-related information shared in connection with DME services is stored only in secure, HIPAA-compliant systems separate from this online store.

10. Updates to This Policy

We may update this Privacy Policy & Privacy Notice from time to time. Any changes will be posted with a new effective date at the top of the page.

11. Contact Us

If you have questions about this Privacy Policy & Privacy Notice or how your information is handled, please contact us:

Birmingham Breastfeeding
Email: contact@birminghambreastfeeding.com
Website: shop.birminghambreastfeeding.com

We’re here to support you every step of the way.